From the blog
A creative website can work, as long as the creativity fits your brand. Using the playful, video-game-style site of the Yamauchi No.10 Family Office as an example, this 2021 guest post offers questions to ask: does your design support your business goals, match your audience and set you apart from competitors in a way that makes sense?
A $5 coffee special will convert faster on social media than a million-dollar home listing, and there are good reasons why. This 2018 post by Clay Robeson explains why social media results vary by business, and why customers who found you there might never mention it, even when it played a real part in their decision.
Which holiday card do you remember, the one with a pre-printed signature or the family photo in front of Niagara Falls? This 2017 post makes the case for giving your marketing a point of view of its own, using Wild Iris’s photo of the total eclipse in Wyoming, framed by the scenery instead of the usual ring of light.
You don’t need unlimited resources. You need to make the resources you have work harder.
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