From the blog
Expertise is the second component of Google’s EEAT framework, and for some businesses it carries more weight than any other. Here’s what it means, how it differs from Experience, and what strong Expertise signals actually look like.
Google added Experience to its EEAT framework in 2022, and for good reason. Here’s what it means, why small businesses have a natural advantage with it, and how to show it in a way Google can recognize.
If your website is introduced with, “Just keep in mind, it is not up to date.” it may be time to give it the attention it needs… We just did!
You’ve seen the flyer: three fonts, starbursts, sponsor logos, a QR code and no clear start time. AI makes it easy to fill every inch, but a flyer’s job is to answer who, what, when, where and how to join. Here’s a five-second test, a phone check and why every QR code needs a real scan before printing.
Visitors form an opinion of your business in five to ten seconds, before they read a word. This post sticks to graphic design basics (your logo, typography and color) and explains how they tell people whether you look established or new, premium or budget, and when it’s time to bring in a professional.
A polished website, social media that looks like another company, and a different logo on the sign than on the business card. Customers may not call it inconsistent branding, but they feel it and trust you less. We break brand consistency into visuals, voice and messaging, and show how a one-page style guide and a quick self-audit close the gaps.
Stock photos are quick and cheap, but visitors may have already seen that smiling team on a competitor’s site. Real photos of your people, products and workspace build trust and help your SEO. Start with your homepage, About page and service pages, and see how professional job-site photos changed one generator company’s website.
Wild Iris designed the official logo for Evergreen’s 150th anniversary, working alongside the Evergreen Chamber of Commerce. Here’s how the design came together around Evergreen Lake, the surrounding mountain peaks and the town’s namesake evergreen trees, with colors drawn from the forests, the lake and the mountains of a town whose history goes back to 1875.
The wild iris grows in roadside gravel with scarce water, and that’s the story behind Wild Iris Marketing’s name. This 2024 Tuesday Tip uses it as an example of a brand story, and explains how a memorable story helps people remember your name and keeps your marketing consistent from one platform to the next.
Your website text, photos, logo and slogan are all intellectual property. This 2021 guest post covers the basics of copyright, trademark and patent protection for your marketing, how to avoid using other people’s work by mistake, and simple ways to watch for misuse, like a Google Alert on your brand name.
You don’t need unlimited resources. You need to make the resources you have work harder.
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