Your website is a storefront too, and courts have said it has to be usable by people with disabilities. This post covers what ADA compliance means under the WCAG standard, the legal risk, the overlap with SEO, the most common accessibility problems and practical first steps like alt text, color contrast and keyboard navigation.
Our 2025 Thanksgiving note. We thank the businesses and non-profits who trust us with their stories, the Evergreen, Conifer and 285 corridor communities that show up for each other at mixers, fundraisers and volunteer events, and the designers, writers, editors and developers on the Wild Iris team who do the work behind the scenes.
A beautiful minimalist redesign can still leave Google guessing what you do. Search engines read words, not layouts, and visitors want answers too. This post explains why clear, useful text improves rankings, where to add it (home, service and about pages, your blog, FAQs) and how quickly a few extra paragraphs can start to help.
Written the day after the Northern Lights lit up skies around the world, this short note looks at how social media posts got neighbors and families outside to watch together. It’s a reminder of what social media can do at its best, and a nudge for businesses and non-profits to share real stories.
Every website collects clutter over time: oversized images, old plugins, database leftovers and code that slows it down. Using everyday household comparisons like the junk drawer and the overstuffed closet, this guide explains caching, database cleanup, CDNs, plugin choices and image compression for WordPress and WooCommerce sites, plus why weekly update checks and backups are worth the chore.
Your website is often the first impression a customer gets, and a few basics decide whether they call you or a competitor. This primer walks through what every business site should cover: who you are, where you serve, who you help, how to reach you and why you’re credible, with a printable checklist at the end.
When someone searches “best plumber near me,” you’re up against national chains and big ad budgets. SERP Zero is Wild Iris’s name for winning that customer before the search ever happens, through social posts, community sponsorships, newsletters and networking, so people look up your name instead of your category.
A premium food and beverage event with tickets over $400 had a strong ad campaign and thousands of clicks, but tickets weren’t selling. The culprit was the venue’s ticketing platform, with forced accounts, pre-checked insurance and donations, and verification emails that landed in spam. Here’s what went wrong and how to test your own checkout before you spend on ads.
An AI tool said a TV season had already premiered three days before it aired, and Google’s AI found three R’s in “cookie dough.” Funny, until it isn’t. Air Canada was held responsible for its chatbot’s wrong refund advice. Here’s why AI gets things wrong and a few simple habits for checking its work before you publish.
Page one of Google in a few days and a flood of new customers? That’s not how marketing works, and expecting it leads straight to “marketing doesn’t work.” This post sets realistic expectations for SEO, traffic, engagement and paid ads, and explains why ten well-matched visitors beat a hundred who bounce.
What would happen if your business suddenly had 100 times more customers? A local restaurant handled an online-ordering rush with a simple pickup-time limit, while a mobile notary’s state-capped fees mean more customers don’t always mean more profit. Here’s what Wild Iris checks before a campaign, and why your marketing should grow at the pace your business can handle.
Remember yelling “agent” into an automated phone line? Leaning too hard on AI for your marketing frustrates customers the same way. This post covers why unedited AI content reads as generic, how Google treats unhelpful content, and how Wild Iris uses AI for brainstorming while a person edits and fact-checks everything that goes out.
You don’t need unlimited resources. You need to make the resources you have work harder.
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