Google doesn’t hand out an EEAT score, but it uses Experience, Expertise, Authoritativeness and Trustworthiness to decide which sites deserve to rank. Here’s what each letter means for a small business, using a bathroom remodeler as the example, and why photos of your actual work and honest reviews do more for you than piling on keywords.
Some of the businesses outranking you in Google’s map pack may not exist at all. Ghost listings, lead-generation fronts and keyword-stuffed names grab urgent calls meant for real local companies and leave your neighbors with surprise charges and no recourse. Here’s how to spot them and the slow, documented process Wild Iris uses to get them removed.
Some weeks at a marketing agency feel more like running a fire station. This short post lists one real week of surprise jobs, from recovering a lost non-profit Instagram account to reviving a website knocked out by outdated plugins, and none of it was on the calendar when Monday started.
The Valentine’s post goes up the day before, and the back-to-school sale launches after school has started. Sound familiar? Published mid-summer on purpose, this post explains calendar holidays versus seasonal rhythms like ski or tax season, how to build a seasonal marketing calendar, and why disappearing in your slow season means reintroducing yourself every year.
Post something worthwhile and the comments can swallow your whole week. After a client asked how to keep that from happening, we laid out a different approach for each platform. Turn comments off on Nextdoor, leave them on for Facebook and Instagram where they boost your reach, and on Reddit, spend as much time commenting as posting.
You’ve seen the “Sponsored” results on Google and the ads from strangers in your Facebook feed. Here are the basics of Google Ads, social media ads, display, retargeting and video ads, when paying for visibility makes sense for a small business, and what paid ads can’t fix on their own.
Visitors form an opinion of your business in five to ten seconds, before they read a word. This post sticks to graphic design basics (your logo, typography and color) and explains how they tell people whether you look established or new, premium or budget, and when it’s time to bring in a professional.
A polished website, social media that looks like another company, and a different logo on the sign than on the business card. Customers may not call it inconsistent branding, but they feel it and trust you less. We break brand consistency into visuals, voice and messaging, and show how a one-page style guide and a quick self-audit close the gaps.
A scam email dressed up as a Better Business Bureau complaint landed in our inbox, so we followed it step by step. It leads to a fake “verify you’re human” screen that asks Windows users to press Windows + R and then Ctrl + V. Here’s how the trick installs malware and what to do instead.
Maybe a customer asked if they could buy from your website, or a competitor just opened an online store. Here’s what e-commerce actually involves, from gift cards and deposits to full product catalogs, the upkeep it takes, and how to decide whether selling online makes sense before you commit to a platform like WooCommerce or Shopify.
A phishing scam posing as Meta is hitting Facebook business page owners and non-profits, and some of our clients have already been caught. The messages promise verification or demand action within 24 hours, then send you to fake pages on Google Sites. Here are the red flags, how to check a request safely and what to do if you clicked.
Big national SEO agencies have slick websites and long client lists, but your account may be one of a hundred. We make the case for a smaller local agency: people who know your business, SEO tied to your site and content, plain reporting, and you keeping ownership of your domain and accounts.
You don’t need unlimited resources. You need to make the resources you have work harder.
Or call (720) 526-3636. The first consultation is free.
